Posted in: Style

CocoaFab Launches New Hair How-To Videos with Malinda Williams!

Malinda Williams

If you’ve loved Malinda Williams as long as we have then you’ll be just as excited as we are about the launch of her new video series “Mane Taming.” Malinda and I reconnected on the set of filming our new talk show EXHALE and while chatting in our makeup chairs I found out that she cuts, colors and relaxes her own hair! She didn’t just play a hairstylist in Soul Food, she used to work in a salon and still has the skills!

We brainstormed a bit and came up with the idea for this new series “Mane Taming with Malinda Williams” for YOU so you can get her celebrity hair secrets and learn how to maintain healthy hair and rock hot new styles.

Check out the press release below and be sure to watch the first episode HERE and check out new episodes every tuesday and thursday.

PRESS RELEASE

CocoaFab.com, founded by Angela Burt-Murray, former editor-in-chief of Essence magazine, and leading digital strategist Shelly Jones Jennings, announced today that it has formed a digital content development partnership with actress Malinda Williams. Under the content partnership they will co-produce original hair, beauty and fashion-focused videos for CocoaFab.com. The first project premieres today—a “do-it-yourself” (DIY) hair care focused video series titled “Mane Taming with Malinda Williams.” The content partnership also launches the campaign “Love is in the Hair” (#loveisinthehair), to spark conversation about the relationship Black Women have with their hair and to support a healthy hair movement.

“We’re so excited to partner with Malinda to develop a new slate of beauty and fashion videos and to launch the love is in the hair campaign. Malinda, who relaxes, colors, cuts and styles her own hair, brings so much to this project as she shares her red-carpet ready tips in “Mane Taming,” said Burt-Murray. “And we’re thrilled ORS supports our vision for Malinda’s first video series and the online community of DIY hair divas.”

“Mane Taming with Malinda Williams” is born from Williams’ long-time passion for hairstyling: growing up she watched her mom do hair out of their home in New Jersey. The actress, who does her own hair, attended the Hair Fashion Institute in Plainfield, N.J. Williams worked two different salons over five years, one owned by her aunt, while simultaneously building her acting career.

Known for always sporting cool and sexy short hairstyles and for her role on the hit series likes Soul Food, Williams will share hair care tips for achieving looks like hers.  In each episode Williams will demonstrate how she styles her hair from start to finish and will cover techniques that include relaxing, wrapping, coloring and trimming hair at home. The videos will be posted to CocoaFab.com in eight parts, hosted by Williams, over four weeks—running Tuesdays and Thursdays. In the first episode of “Mane Taming with Malinda Williams,” posted today, Williams will show viewers how to get one of her signatures styles—how the hair is prepped for styling after blow-drying, how she flat irons it and which products she uses.

“People are consuming more and more content outside of traditional viewing platforms and I wanted to offer my fans something that I think is relevant, useful and entertaining, at the same time,” said Williams. “I am an actress, yes, but I am also trained in the hair/beauty industry. The content produced for CocoaFab.com will be a perfect marriage of the two.”

Hair Care Company ORS has signed on as the exclusive advertising partner for “Mane Taming with Malinda Williams” on CocoaFab.com. In addition to advertising on the site and pre-roll brand presence, the company’s Dr. Hair will conduct two twitter chats with Williams, Thurs., July 11, 2 p.m. EDT and Saturday, July 20, 2 p.m. EDT.

Deborah Barnett-Smith, director of communications, Namasté Laboratories, ORS stated: “Mane Taming with Malinda Williams content partnership with Cocoafab.com is an unique sponsorship for ORS.  We are confident that the highly-involved DIY consumer, who is also our brand follower, will tune in and be compelled by Malinda’s ability to stimulate a conversation.  We look forward to joining that conversation starting this week.”

About “Mane Taming with Malinda Williams”

“Mane Taming with Malinda Williams” is the first in a series of original digital content co-produced by CocoaFab.com and actress Malinda Williams; and is the 6th series that Burt-Murray and Jones Jennings have developed for CocoaFab.com and CocoaFab.TV; the others include “Star Style with Daisy Lewellyn,” “The Countdown with Dana Johnson” and “Rita’s Natural Hair Diaries.” The new series will feature eight episodes, posted Tuesdays and Thursdays—Tuesday posts will have 3-5 minute run-times and the Thursday spots will run :30 seconds to one minute. Scheduled episode dates: Tuesday, June 25; Thursday, June 27; Tuesday, July 2; Thursday, July 4; Tuesday, July 9; Thursday, July 11; Tuesday, July 16; and Thursday, July 18.  The series can be followed on social media via #manetaming and #loveisinthehair.

About Malinda Williams

Armed with a license in cosmetology and a few small acting roles, Malinda Williams left her home state of New Jersey and ambitiously set her sights on Hollywood. Originally intent on servicing the entertainment industry by opening her own hair salon, Malinda quickly found her beauty industry career giving way to her undeniable acting talent. Williams spent five years portraying Tracey “Bird” Van Adams, a beauty salon owner and struggling entrepreneur on Showtime’s ground-breaking, history making series “SoulFood.”  In 2003 and 2004 she earned an NAACP Image Award nomination for “Outstanding Actress in a Drama Series”, and in 2002, 2003and 2004 the series received the NAACP Image Award for “Outstanding Drama Series” with yet another nomination in 2004.

About CocoaFab.com

CocoaFab.com is a fast-paced celebrity news and style site covering urban pop culture. With up-to-the-minute news, exclusive interviews, fashion and beauty trends, vibrant social media engagement and original weekly video series the CocoaFab team plugs their community of digital divas into the daily conversation about the stars they love. CocoaFab.com also creates compelling points of entry for advertisers, marketers and brands wishing to reach this influential audience.

About ORS™

Namasté Laboratories was founded in 1996 in Chicago, Illinois, and was guided by a mission to help women of color feel better about themselves, especially their hair.  The company pioneered therapeutic “healing hair care” in their product lines such as ORS Olive Oil and other restoring remedies for issues like damage, hair thinning and hair loss to help women uncover their natural beauty again.  Organic Root Stimulator, the leading ethnic hair care brand recently evolved to the simpler, more contemporary name and image, ORS, The One For Healthy Hair.  ORS is sold in 50+ countries globally, and in the U.S. at most fine beauty supply stores, mass market retailers, chain drug and grocery stores, and dollar stores. For more information please visit www.orshaircare.com or call 1-888-Root-Stim (766-8784).


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