One of the things that’s been so fulfilling during this startup journey is connecting with so many dynamic women of color doing big things in the digital space. Last year I reconnected with actress Malinda Williams on the set of our talk show EXHALEÂ (season two coming in May!) and while chatting in hair and makeup she showed me some hair videos she had shot. Since everyone LOVES, LOVES, LOVES Malinda’s hair and the how-to video market is exploding I thought we could partner together to build an audience for her videos and find a sponsor. And thus, the super popular Mane Taming series was born.
Now, I’m pleased to share that we’ve partnered with Malinda on yet another fabulous new web series: Miracle Makeover! Malinda not only hosts this show where she grants a woman’s wish to get red carpet ready, she also executive produced! Don’t let the fabulous face fool you– Malinda can shoot, direct, star and even write computer code! Trust me, she’s more than a pretty face…
We hope you enjoy this latest video series and we look forward to bringing you more episodes of Mane Taming this year as well!
Check out our press release below!
Cocoa Media Group (CMG), the fastest growing collection of premium digital destinations targeting young women of color that includes CocoaFab.com, CocoaFab.TV, and CocoaStyle.com, announced the launch of a new fashion and beauty web series, Miracle Makeover, featuring award-winning actress Malinda Williams and her Hollywood glam squad. The 4-episode video series will be sponsored by Dr. Miracleâ€™s and will feature Chief Marketing Officer Kimberly Hairston.
â€œIâ€™m excited to give four women the celebrity treatment for my new Miracle Makeover series and serve as host and executive producer,â€ says Malinda Williams. â€œEvery woman deserves a special moment in the spotlight and thanks to the expert insight from my glam squad, and our partnership with Dr. Miracleâ€™s, now every woman can be inspired to shine like a star!â€
Kimberly Hairston, DRMJPC Brandsâ€™ Chief Marketing Officer says of the partnership, â€œThe Miracle Makeover series on CocoaFab.com is a perfect complement to Dr. Miracleâ€™s new Authentic Beauty campaign. Malinda Williams is a mirror image of our consumer. She owns her beauty and is her own hair expert. Having the opportunity to be a part of these truly miraculous makeovers by implementing a Doctor Approved Treatment Plan for each authentic beauty makes our concept tangible. We are truly excited to share the these incredible transformations and inspiring individual stories with our consumer base.â€
Episode 3: A bride-to-be gets a head-turning look for her wedding reception and a special surprise. (airs 4/8/14)
Episode 4: Planning a girlfriend getaway to celebrate a new beginning, a young woman gets a look made for adventure. (airs 4/22/14)Â
Startup Dairy #1: Welcome to CocoaFab!
Startup Diary #2: Why Every Startup Diva Needs Her Girlfriends
Startup Diary #3: Go Big or Go Home
Startup Diary #4: The Secret Rules of Success
Startup Diary #5:Â No One Else is Going to Promote You Business Better than You
Startup Diary #6: Lights, Camera, Talk Show!
Startup Diary #7:Â Exciting Launches, Celebrity Partnerships, Sleep Deprivation
Startup Diary #8:Â 10 Scary Lessons I Learned Our First Year in Business
Startup Diary #9: Making Moves in 2014