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MAC Joins Forces With Rihanna For The ‘RiRi Hearts MAC’ 2013 Collection Series


Fresh off the London Fashion Week debut of her first clothing line collaboration with British high fashion street label River Island, Rihanna (who turns 25 today!) is barely taking a breather before she geares up for her next brand takeover. According to WWD, MAC Cosmetics is teaming up with the Stay singer for RiRi Hearts MAC, a series of four color collections (31 units altogether) to be released throughout the year.
The first product launch will be RiRi Woo, inspired by cult favorite, Ruby Woo. The Summer installment, sold online, will include two additional lipsticks, Lustre Drops, and a blush duo. The Fall collection will feature sixteen products, including lipsticks, a Lipglass version of RiRi Woo, two eyeshadow palettes and false lashes. The final installment will be hit stores in time for the holidays with ten products – nail polish, makeup bags and more lipsticks. RiRi Woo will be sold in all four collections.

Seems like the real girl on fire is Rihanna. This is the first time MAC has signed on to collab with a celebrity on a long term venture.
Are you excited about the new products? We are!

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