The Queen is letting her presence be felt.
In addition to her new talkshow which hits televisions nationwide next week, Queen Latifah has signed on to be the new brand ambassador for Pantene.
The current COVERGIRL spokesperson, Grammy Award winner, Oscar nominee and talk show host, is now the new face of Pantene and will also support the Truly Relaxed and Truly Natural Collections. There’s no denying Queen Latifah is a force to be reckoned with. She is strong, but she is also someone that women relate to and look to for advice. With a career and life as multi-faceted as hers, Queen Latifah has learned to be flexible when it comes to her beauty routine.
“Over the years I’ve learned to be versatile when it comes to beauty and hair,” says Queen Latifah. “Hair is an extension of who you are. As black women, we express ourselves through our hair so we should have fun with it. But all women worry about keeping their hair healthy so they can enjoy it. I love that Pantene stands for health and that their products deliver on what they promise.”
Queen Latifah will appear in the Brand’s holistic marketing campaign, including TV and print advertising, in-store displays, digital, social media and public relations campaigns, beginning in September 2013.
So get ready to see her face and her long locks on every bus bench, billboard and magazine ad!
Congrats to Queen Latifah!
Peep this behind the scenes shot of Queen shooting her first Pantene commercial! Stunning!