Posted in: Glam, News, Stars

LIP LOCKED! Rihanna Named New Face of MAC Viva Glam; Replaces Nicki Minaj

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Written by Amy Elisa Keith
Posted 11/04/13

Tags: , , ,

Rihanna may already have one of the fastest selling MAC celebrity collections ever, but she wanted just a little bit more. And MAC was certainly willing to accommodate.

Rih-Rih has been named the new face of MAC’s 2014 Viva Glam campaign which donates 100% of profits to help women, men and children living with and affected by HIV and AIDS.

In an interview with Women’s Wear Daily, Rihanna said: “When you think of make up, the brand that pops into your mind – for something legit – is MAC.

“Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

The new collection is set to hit beauty counters this coming January.


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1 comments
YeahAboutThatThough
YeahAboutThatThough

You might be surprised to learn, MAC regularly cycles VivaGlam celebrities. VivaGlam is a campaign dedicated to supporting AIDS research and profits from VivaGlam items go towards funding that research.  Each celebrity they choose signs on to campaign for the program's cause and cure. So, Rihanna didn't "replace" Nikki Minaj. Nikki Minaj's turn was over. And actually, Nikki Minaj shared the spokes person spotlight with Ricky Martin if you remember. Before Nikki Minaj held the torch for 2012, it was Gaga. Before Gaga  before Gga it was Cyndi Lauper. Before her it was Fergie, before her it was  it was Christina Aguilera, Pam Anderson, Missy Elliot, Linda Evangelista, Chloe Sevigny and Boy George. Before them it was Lil Kim, before her it was Mary J Blige, before her it was Eve & Ru Paul. Before them it was Elton John and Shirley Manson. 


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Trackbacks

  1. […] Rihanna spared no expense on the luxury property which has pretty much every amenity that any girl in the world could ask for. The home is decorated in neutral cream and white tones and is quintessential California living with several indoor-outdoor spaces, including what was supposed to be Rih-Rih’s bedroom, with a perfect view of the pool. […]