Rih-Rih has been named the new face of MAC’s 2014 Viva Glam campaign which donates 100% of profits to help women, men and children living with and affected by HIV and AIDS.
In an interview with Women’s Wear Daily, Rihanna said: “When you think of make up, the brand that pops into your mind – for something legit – is MAC.
“Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
The new collection is set to hit beauty counters this coming January.