Posted in: Letter to the Editor


Written by aburtmurray

Posted 12/07/12


POST #1: 

Since my partner Shelly and I launched CocoaFab just three short weeks ago we’ve been overwhelmed by all the positive feedback from YOU, the users (THANKS SO MUCH!), advertisers and potential content partners. But something that has also surprised us are the questions from many young women wanting to know how we launched this company and how they can do the same.

When I was editor-in-chief of Essence magazine one of the things I found most interesting is that the personal finance and careers information was always rated very highly. And stories about entrepreneurs were especially well read. According to the Small Business Administration women of color are opening businesses faster than any other group. And given the state of the economy and record unemployment in our community having a side hustle or plan B is more important than ever for all of us.

But of course the idea of launching a business can be daunting and it’s easy to find reasons not to do it. “It’s not the right time. I don’t have the money. My idea isn’t good enough. I’m not smart enough. No one’s going to buy my product. What if I fail?” Those are all things I said to myself and at times the self-doubt was paralyzing. But with the support of a great business partner, my family and friends I found my way through the crippling self-doubt and pushed forward. Another thing that helped was a tattered copy of a poem that my husband Leonard gave me several years ago after I got fired from my first magazine job. Marian Williamson’s poem “Our Deepest Fear” has seen me through more than one dark period of wondering if I truly have what it takes:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God.”

That’s why I decided to use this platform to share our journey through the CocoaFab Startup Diary. I’ll share our lessons learned, pitfalls avoided, highs and lows and feature the stories and advice of other female entrepreneurs so we can support each other as we each find our own path to success.

See the photo above? We’ve been blessed to have the opportunity to work with so many talented people including the CocoaFab video crew (check out their work in the video channel!). Their creativity, passion and enthusiasm keeps us going and keeps us laughing!

Got a question? Post below or hit me on Twitter, @AngelaBMurray where I’ll also be sharing the #startupdiary journey, and I’ll try to find an answer.

Want to share your own inspiring story? Post below and share what you’ve learned.

I look forward to sharing our journey with you and look forward to cheering you on as you start your own. After all, who are you not to be brilliant, gorgeous, talented, fabulous? 🙂


      • Pricelesseve

        @AngelaBMurray I LOVE YOUR site! i have always been a fan// Congrats on your new endeavors! and I wish you nothing but blessings

    • MyCocoaFab

      @writerjudy Thanks! Feel free to share it! We love a good #FollowFriday shout out! 😉

  1. diana_325

    I am the one of the family members she is talking about. I always told her she could and should do what makes her happy. This is a dream come trust for she and Shelly. Proud of both of them. Women of Color your dream can come true, you just have to believe in yourself and go for it. A Proud MOM

  2. joynjerzee

    Angela,  you are missed, I am so glad that you”ve found a new venue to showcase your talents. You are a mentor to me and was one of the driving forces that made me get off of my ‘assests’ and start my site (still in the workings), write, and yes, be a mentor to others because of the inspiration you spoke in you column every month.  Congratulations to you!


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